Poland: Amazing Performance of Retargeting E-mails, 38x CTR!

For this comparative study, Remintrex sent 500,000 e-mail messages in Poland for the sectors E-commerce, Finance, and Telecommunication in the period from late January to the end of May 2015. As part of the test, e-mails were sent to randomly selected contacts (mass mailing or direct e-mail marketing), and then to carefully selected web users (retargeting e-mails).

The data below compares the performance of mass mailing vs. Retargeting e-mails in Poland for the three categories taken in consideration in this study. To read the whole article in Polish, check eGospodarka.pl.

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